Our Brand
Logo
The Smile
We use this to promote the app to signify the connection to the app logo.
The Name
Our name logo can be used as a standalone on surfaces such as images and films to signify our name when the smile logo is present as the sender on digital surfaces.
Primary colours
Main blue
Black
Dark grey
Brand palette
The brand palette are secondary colours that complement our image usage. They are meant as accents.
Dark slate grey
Slate grey
Silver
Tan
Sienna
Goldenrod
Typography
Our main typography is Inter. Use should always be simple with bold headings and semibold subheadings with normal text.
Headings
Inter 700 Bold
Letter spacing: -0.05em
Subheadings
Inter 600 Semi Bold
Letter spacing: -0.03em
Photography
Brand
Our photography is natural and honest. It focuses on elevating everyday situations and conveys our brand image.
Product
Our product photography depicts the app and its features and can be combined with headings and subheadings when appropriate neutral space is available.
Film
Product short
Team presentation
